Department: Marketing
Determinants Of Informal Non-oil Exporting Behaviour: A Study Of Cross-border Traders In Selected Border Markets In Nigeria
This study examined the determinants of informal non-oil exporting behaviour in selected border mark...
Green Marketing And Sustainable Consumption In South- South Region Of Nigeria
This study examined the relationship between green marketing and sustainable consumption in the sout...
Predictors Ofmall Shopping Behaviour: A Study Of Mall Shoppers From Selected Geo-political Zones In Nigeria.
Recently, Nigeria’s retailing environment started witnessing increasing appearance of shopping...
Evaluation Of Consumer’s Response To Waste Disposal Symbols On Product Labels In Southern Nigeria
Environmental labelling is done in order to encourage sustainable environmental consumption patterns...
Service Quality Perception And Customer Loyalty Intention To Road Transport Firms In South East, Nigeria
This study assessed the link between service quality perception and customer loyalty intention to ro...
Environmental Literacy And Waste Disposal Behaviour Of University Undergraduates In Enugu State, Nigeria.
This study was on environmental literacy and waste disposal behaviour of university undergraduates i...
Moderating Effect Of Career On Women Online Shopping Adoption In South-south, Nigeria
The study examined the moderating effect of career on women online shopping adoption with a view to ...